Bulking up Sunday, September 26, 2004 8:17 AM
Once again lying in repose, this time on the green couch in the living room and am stirred into action with the thoughts in my head. This time it is about the process itself, writing these messages. In the last day I have contributed more words here then I wrote in my four year as an engineering student. I am fueled by a passion but also realize that I need to decorate the site with content. Without content this portal is an empty shell. The level of competence presented by other web logs on the net is impressive and I feel humble in my contributions but there is no other way, I need to make my case.
This goes for developing a successful e-commerce site. The days when it was enough to just hang a page on the Internet are over. Expanding your reach to global markets means that those international players, Microsoft, Amazon can penetrate your local markets you thought were protected by loyal patronage. The only way to compete against this irrevocable force is to present rich content to the customer over the net. It will not cut it if you have trouble logging in and visit the site only once a week. The site needs to be more then a shingle presenting you. The site needs to augment the in store experience. William Sonoma understands this and places kiosks in the store to help reduce the demand for customer service and give the customer access to their bridal registries. But I am unable to inspire only incite. So I turn my efforts to writing these notes, hoping that the lone straggler who browses to my site will be richly rewarded and return to extend and enrich.